Coffee Bean,커피빈,브랜드마케팅,서비스마케팅,글로벌경영,사례(instance)분석,swot,stp,4p
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작성일 22-12-29 01:29
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Download : Coffee Bean,커피빈,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx
Coffee Bean,커피빈,브랜드마케팅,서비스마케팅,글로벌경영,사례(instance)분석,swot,stp,4p
레포트/경영경제
_SLIDE_1_
The Coffee Bean & Tea Leaf
_SLIDE_2_
_SLIDE_3_
The Coffee Bean & Tea Leaf
_SLIDE_4_
1. The Coffee Bean & Tea Leaf
Herbert B. Hyman
started at Brentwood
in California in 1963.
9th largest coffee
company in the world
720 stores
in 22 countries
2nd largest coffee
company in Korea
_SLIDE_5_
Current PRoblems
_SLIDE_6_
2. Current Problems past marketing strategy
In 2008
Masstige = mass+prestige
- focused on the quality of coffee
- 15% higher price compared to competitors
- threatened even Starbucks as a 2nd company
_SLIDE_7_
2. Current Problems emerging of Caffe Bene
In 2008, Caffe Bene emerged
Aggressive marketing :
based on partnership with entertainment company ‘Sidus’
In 2xxx,
580 stores in three years
_SLIDE_8_
2. Current Problems downfall of The Coffee Bean & Tea Leaf
Angel-in- us and Caffe Bene were promoted
Starbuck expanded their market share
Dropped ranking from 2nd to 4th
Reduced amount of market share
_SLIDE…(省略)
Coffee Bean,커피빈,브랜드마케팅,서비스마케팅,글로벌경영,사례(instance)분석,swot,stp,4p
Coffee Bean,커피빈,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p , Coffee Bean,커피빈,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p경영경제레포트 , Coffee Bean 커피빈 브랜드마케팅 서비스마케팅 글로벌경영 사례 swot stp p
설명
Download : Coffee Bean,커피빈,브랜드마케팅,서비스마케팅,글로벌경영,사례분석,swot,stp,4p.pptx( 43 )
Coffee,Bean,커피빈,브랜드마케팅,서비스마케팅,글로벌경영,사례,swot,stp,p,경영경제,레포트
순서
다.
