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Download : 마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,.pptx( 57 )
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마케팅사례,마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,사례,swot,경영경제,레포트
마케팅事例(사례),마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,
마케팅事例(사례),마케팅,브랜드,브랜드마케팅,기업,서비스마케팅,글로벌,경영,시장,事例(사례),swot,
_SLIDE_1_
How to attract Ajumma into cinema
Final Project
_SLIDE_2_
Index
Introduction
Research Objective
Focus Group Interview
Survey research
Recommendation
_SLIDE_3_
Introduction
20’s ~30’s
Main Target
40’s ~50’s Female
New Target
_SLIDE_4_
Research Objective
How they behave in terms of their leisure time
How they think about movies and movie theaters
Why they have a low usage rate
How we can improve
40’s ~50’s Female
(Ajumma)
New Target
_SLIDE_5_
Focus Group Interview
Place : Village Fitness Center
Time : Nov 19th. Friday P.M. 12:30
Interviewees : six 30~50’s housewives
Interview Design
Q. Daily Routine
A. Do housework in the morning and enjoy hobby after daytime.
exercising, culture program, watching movies, etc.
Q. About movie theater
A. Often go with their friends, sometimes with children. 5~6 times per year.
The purpose of going to movie theater is killing time.
Main influ…(drop)
레포트/경영경제
다.
